As announced in my Feb. 26 “The Lay of the Land with the VP of Ops” webinar, The Grounds Guys’ new Turf Line and turf maintenance products will be shown at next week’s Turf School in Las Vegas! Additionally, the Home Office has developed training and marketing materials to help owners make the most of this competitive advantage for your businesses!
In addition to outlining the product options and uses for each, we created a one-page turf products overview document, which outlines the commercial and residential artificial turf products, pricing and specifications of each. A marketing flyer and website creative will be available soon!
Residential Options include all below and Commercial is only Platinum and Pet Turf
Silver
- Perfect to install in low traffic areas like around air conditioning using or your service area
- Cost-effective solution
- 5” tall and medium thickness
Gold
- Thicker to absorb the messes of life
- Perfect for high traffic areas (entire yard, game and kid area where they play)
- Easier to clean
- 75” tall and thick
Platinum
- Heavy duty thickness
- Best of the best – premium product
- Lush and high class look
- Install for those focal points of your landscaping – deeper/richer color (looks the most like real grass)
- 75” tall and thickest option
Pet Turf
- Easier to keep clean to scoop the mess (Dog run in back yard)
- Thick enough to last longer to withstand high traffic for both animals and people
- Looks manicured because its shorter
- Keeps temperature more stable (benefit for protecting pets' paws)
- 125” tall and thick
- *For commercial page* Stress this is perfect for high traffic areas and easy to clean (Dog parks)
Golf
- Improve your game in your own backyard
- Very short so ball rolls smoothly – good for practice
- Perfect Ruff density
- Looks and feels like the real thing but doesn’t require all the maintenance (true for all lines of turf)
If you have questions about any of these new products or how to maximize this offering into your business, please contact your franchise consultant or marketing@groundsguys.com.
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