In this month’s Neighborly update, I’d like to pose a question: How well do you know your neighbors? And by that, I mean other Dwyer Group franchisees serving your market. Click “read more” for practical ways to tap into the potential being Neighborly brings.
More than just a tagline or website, Neighborly is a mindset that unites our entire community of Franchisees to serve our customers better. Through trade shows, co-branded marketing campaigns, and customer referrals, franchise owners consider each other one of their greatest resources.
Check Out What Other Franchise Owners Are Saying
We reached out to a few franchise owners to find out how they are benefiting from working with other Neighborly concepts. Here’s what they had to say:
“Working with the other brands has enabled us to provide a full-service offering to our customers by building trust between owners and improving working relationships.”
-- Bill Crane, Mr. Appliance® of Huntsville, AL
“The benefits of cost sharing are huge. When you start splitting eight ways, it opens doors for franchise owners to do things they may not have been able to do.”
-- Michael McCalley, Mr. Handyman® of Jacksonville, FL
“Partnering with other Neighborly brands helped tremendously. August is traditionally a very slow month because of back to school. After starting the Huntsville media and Neighborly magnet tests, this past August was a record month with the highest number of leads we’ve ever seen this time of year.”
-- Keith Pinkerton, Mr. Electric of Huntsville, AL
Get to Know Your Neighbors
Are you familiar with the services other Neighborly franchise locations in your area offer customers? To learn more about each brands’ services, click the link to review a Neighborly brands' overview.
Another great internal resource that provides franchise owners a method to search for Neighborly brands in their area is Find a Neighbor. This website enables owners to partner on Neighborly marketing efforts, community involvement engagements, public relations opportunities, and other joint endeavors. Click here to download a basic guide on how to use the Find a Neighbor (FaN) tool.
Other Franchise Owners Want to Hear from You
At Reunion, Neighborly is hosting a workshop entitled, "Neighborly: Local Partnerships for Bigger Impact," where you’ll hear from franchisees like you who have made being Neighborly a core driver of success in their markets. This panel discussion will enable you to meet like-minded owners, learn practical tips, and get inspired about Neighborly efforts in your local community. To prepare for this workshop, we want to hear from you!
Click here to take a simple, one question survey.
Boost Neighborly Marketing with These Three Steps
- Vehicle Decals: Use the Neighborly/Neighbourly vehicle decals.
- Magnets/Leave-behinds: Replace current magnets and leave-behinds with the new Neighborly materials. For more information, reivew the magnet ordering form.
- Emails: Ensure you and your team collect accurate customer data.
The Neighborly team is intensely focused on supporting franchisees as you partner with other Dwyer Group concepts to reach more customers. Feel free to send any questions or concerns to us at Neighborly@DwyerGroup.com.