“In the Game” Momentum

by Michael Green on October 4, 2018

What a great 2018 Neighborly and The Grounds Guys Reunion! A few of my favorite takeaways included Mel Robbins’ 5-Second Rule keynote presentation, watching the Home Office support team and Mike Lysecki from LMN (aka GGPro) provide compelling insights and convincing reasons to further adopt and utilize GGPro, and celebrating successes of owners winning using The Grounds Guys’ systems of success! A huge thanks to all our amazing franchisees who attended this year’s Reunion in our awesome brand’s typical Loud and Proud spirit!

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Planning and delivering such an impactful event requires tremendous effort, and my heartfelt thanks and appreciation go to The Grounds Guys’ and Neighborly’s team members who contributed to our meeting with 51% of our network in attendance! Our The Grounds Guys’ team demonstrates their dedication to forward movement and success of our franchisees and our brand by creating a spectacular and memorable experience. I am also grateful for the franchisees who made Reunion a priority and were engaged in our presentations and discussions. A special shout out goes to Chris Draaistra for his awesome presentation on recruiting!

It’s not too soon to start planning and to sign up for next year’s Neighborly/The Grounds Guys Reunion. The event will be held in sunny San Antonio, Texas from August 4 – 8, 2019. So, register today!

As this article’s title suggests, I want each of you to use and benefit from the momentum from this year’s Reunion and overcome any perceived developmental and operational obstacles. Obstacles could include any or all of the following: 100% adoption and utilization of GGPro, increased revenue, increased cash flow and net profit, debt and cost reductions, recruiting and retention, and improved gross profit margin (percentage), etc. Remember, you’re in business for yourself, not by yourself. As 2018 comes to a close, and you set your sights on your 2019 budget, I encourage every owner to immediately reach out to your franchise consultant and have actionable meaningful discussions about growth strategies and tactics to help your location grow and improve its financial results. I’d be remiss if I didn’t re-emphasize the importance of every owner consistently invoicing in GGPro (sorry for beating that dead horse…again)! 

Here are a few reminders why:

  • Improved quoting and estimating
  • Effective and better pricing resulting in sales growth
  • Improvement of operational efficiencies (revenue per man hour, through put, labor ratios, unbillable hours, etc.) that result in increased profit margins.

GGPro has established itself as the right software for our brand and for the success of your franchise location, well into the future. Moreover, in this age of technology and with the launch of Neighborly, it is more important now than ever before that you consistently adopt and invoice using GGPro. As you would expect, the data collected from you using GGPro to its fullest extent, will provide us with real-time information that paves the best way forward with the right answers to enforce and improve our competitive advantage in the marketplace.

If you’re already in the game… great, stay there and build on the momentum. If you need to get in the game to move the ball down the field toward your targeted goals and objectives – then work with your franchise consultant (business coach) to guide you through your next actions. At the end of Reunion, I asked all owners to following these action steps:

  1. Estimate4 in GGPro.
  2. Use GGPro’s Time App.
  3. Invoice in GGPro.

A wise man once said, “What lies behind us and what lies before us are tiny matters compared to what lies within us.  ~ Ralph Waldo Emerson. 

Now, 5, 4, 3, 2, 1… Go!

Topics: 2018 Dwyer Group Reunion


Michael Green

Michael Green

Michael Green is The Grounds Guys President.

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