Marketing Update: Reunion Recap and Quarterly Business Update

We had an amazing time with you all and we're so excited to take insights and learnings back to the team and dig in for the rest of 2019.

2019 Second Quarter Business Update

I'm pleased to share The Grounds Guys' 2019 Q2 Business Update with all of you. This presentation outlines the 2019’s second quarter (April, May, June) performance of the national Marketing, Advertising & Promotions (MAP) Fund. Click the image below to view the report:


Reunion Recap

See below for a few top line takeaways from the Marketing Update at Reunion. You can also review our full presentation here. If you have any questions, please reach out to me at Natalie.Walker@nbly.com.

The Fredricks’ Prefer To Find You on Google SERP

  • Traffic and Leads to the websites overall are trending a little less than even YOY (Jan-June)
  • January –April we saw a large increase in traffic and leads YOY, but in May we saw a dip due to a rainy month and the trend remained in June
  • Other than seasonality being a contributing factor, we had an amazing +361% lift in Google My Business Click-To-Calls. This tells us that our customers are converting on the Google SERP (Search Engine Results Page) rather than landing on our websites, effecting our numbers.

What do you need to do now that you know this?

  1. Get GMB reviews and respond
  2. Add photos and post content to your GMB listing
  3. Call us to ensure we have correct access to manage your listing

Local Marketing Important Information

NEW! Social Media Management Partner
SOCi
is an all-in-one social media and reputation management solution. It’s user friendly and no extra cost to you! It will be available starting in fourth quarter of 2019. Be on the lookout for more information. View the presentation from Reunion.

Local Marketing Best Practices
As you learned in San Antonio, aerating your marketing is important! Topics discussed were digital presence, neighborhood marketing, social media, online repu
tation management and customer retention. To ensure you are making the most of your marketing, click here. Smartsheets is our new local marketing budgeting tool. Reach out to your local marketing specialist to start building your marketing budget. More information can be found here.

Google Local Services Ads (LSAs)
LSAs are a pay-per-lead (PPL) advertising program which allows you to position your business at the top of the search engine results page. The program launched nationally for landscape on May 1, 2019. More information can be found here.

Scorpion
The new Scorpion Dashboard location is my.scorpion.co. Click here to view a webinar on your Scorpion Dashboard. To contact scorpion e-mail groundsguys@scorpion.co

Neighborly
To learn more about Neighborly and how to get started in your neighborhood, click here! 

Instagram Winner - Roger Waleri, The Grounds Guys of Avon
Congratulations, Roger! He will receive a $1,000 in Facebook advertising, donated by Scorpion, for posting the most high-quality photos to his website from Instagram.

The ability to easily post photos to your website from Instagram rolled out in April with the contest. Utilizing this new feature will help boost brand awareness, showcase your work, strengthen your search engine optimization (SEO) and allow you to better interact with customers.

If you do not have an Instagram account or have an account but don’t have it connected to your website, reach out to your local marketing specialist for more information. Click here for Instagram best practices. 


2019 Marketing Calendar

The Grounds Guys’ Marketing Calendar illustrates the national strategies supported by the MAP Fund, while outlining the brand plan. We want you to be in-the-know on all of the efforts being completed on your behalf to promote your business and the brand as a whole in the US and Canada. Click on the image below to view the calendar.

Topics: Marketing Update


Natalie Walker, Brand Manager, The Grounds Guys

Natalie Walker, Brand Manager, The Grounds Guys

Brand Manager, The Grounds Guys

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