Read more for information on Google My Business suspension issues, the Instagram contest, Reunion sessions, and our 2019 annual marketing Calendar!
Industry News: Google My Business Suspension Issues
Your Google My Business (GMB) page is the gateway to your local website. We like to think of it as the “curb appeal” to your house (local website). GMB listings allow users to call without ever visiting the website. We cannot stress how important it is to make sure your GMB listing is updated and accurate. If you need help assessing your page, please reach out to our Scorpion representatives for assistance.
In recent months, Google has begun taking more swift and decisive action against GMB listings that violate their terms and guidelines. This has resulted in several listings being suspended and removed from Google maps.
Google, at this point, has not provided much insight or notifications about issues that are found. Our teams are doing everything we can to address issues if they occur. Our goal is to work with you and make any necessary updates as quickly as possible. Following the GMB guidelines is important in order to protect your business and the brand.
One of the key items is having a legitimate business address located inside your owned territory. Most issues we’ve seen come from virtual offices, such as P.O. boxes or addresses outside of owned territories.
If you are experiencing a suspension issue, here are recommended items to have on hand to help you reinstate your listing:
- A copy of your business license (If you do not have a business license, other documentation that proves to Google you are a legitimate business and displays your business name should be sufficient.)
- A home address that can be hidden from Google, but that we can send a Google postcard to verify the listing if re-verification is ever needed.
- An accurate listing of the area(s) you serve by zip code.
If this information is needed, Scorpion will notify the The Grounds Guys marketing team and the franchise owner. For questions, please reach out to Natalie Walker.
Catch Us at Reunion!
Get your marketing questions answered and learn about some exciting new updates. Marketing will be at the following sessions:
Tuesday, August 6
10:00 AM - 10:50 AM
B3 Session 1C - Let's Get Social with Marketing
Learn all about social media and how SOCi can make your life easier.
11:00 AM - 12:00 PM
Office Hours: SME for Your Day in the Life of Operations
Learn more about the Local Marketing System and your Scorpion dashboard.
1:00 PM - 2:00 PM
B3 Session 2C - Aerate Your Marketing Plan
Aerate your marketing with a dive into best practices, necessities and optimizing your spend.
4:00 PM - 5:30 PM
Market to your ideal customers and learn more about residential/commercial personas and tactics.
Wednesday, August 7
11:00 AM - 12:00 PM
Learn more about your MAP Fund, being Neighborly, territory reports, persona information and the Instagram winner announcement!
2019 Marketing Calendar
The Grounds Guys’ Marketing Calendar illustrates the national strategies supported by the MAP Fund, while outlining the brand plan. We want you to be in-the-know on all of the efforts being completed on your behalf to promote your business and the brand as a whole in the US and Canada. Click on the image below to view the calendar.