Marketing Update

Read more for information on our US Curb Appeal campaign, our Canadian campaign, an LSA update, Instagram contest entry details, and our 2019 annual marketing Calendar!


National Curb Appeal Campaign is in Full Swing

I have some exciting news for our brand! Thursday, May 30, we kicked off a three-month multi-brand campaign in the US promoting The Grounds Guys and Five Star Painting, entitled “Enhance Your Curb Appeal”. This multi-brand campaign will drive multi-brand customers by offering an easy way to achieve curb appeal for all Neighborly customers, while enticing them with a special offer of $100 off painting projects over $1000 and/or $50 off landscape services over $500. Click the image below to read more:


Canadian National Campaign Update

I wanted to share an update on The Grounds Guys Canada national campaign. This is a seasonal campaign that runs April through July. The creative currently focuses on Spring Clean Up (see the examples below). This campaign, by Tapped (vendor), is running on mobile devices and targeted around all Canadian locations, based on The Grounds Guys persona.

As of May 20th, the campaign has delivered 1.2 million impressions, with a goal of 3.5 million impressions.

Click here for the animated ad preview.

Local Support
You can support this campaign on a local level with the marketing materials available on Ad Depot. There are social media images,  flyers, door hangers, postcards and more available. If you need assistance with your local marketing plan and budget, please contact the local marketing support for Canada, Brittany Kruger, at Brittany.Kruger@nbly.com.  Please let me know if you have any questions.

                 

 


 LSAs (Local Service Ads) Are Live in All US MARKETS!

These ads are important for visibility on the Google Search Engine Results Page because they display ABOVE your Pay-Per-Click advertising. Click here to learn more, and contact our team to get your LSA process started. Email Rebecca Cantu, Local Marketing Specialist for The Grounds Guys, at Rebecca.Cantu@nbly.com


Join Instagram Contest Today! Chance to Win $1000 in Facebook Advertising!

It’s not too late to join! To enter, we need to create your business Instagram account and connect it to your local website. The winner will be chosen based upon your before/after photos (quantity and quality will be evaluated) posted on Instagram to your local website (for US) and posted and measured in Business Manager (for CA). This is a 10 minute call, so email your local marketing specialist today and don’t wait!
For US Franchisees: Rebecca.Cantu@nbly.com
For CA Franchisees: Brittany.Kruger@nbly.com

Click here for the contest's FAQ sheet.


MAP Fund Annual Calendar

The Grounds Guys’ Marketing Calendar illustrates the national strategies supported by the MAP Fund, while outlining the brand plan. We want you to be in-the-know on all of the efforts being completed on your behalf to promote your business and the brand as a whole in the US and Canada. Click on the image below to view the calendar.

 

Topics: Marketing Update


Natalie Walker, Brand Manager, The Grounds Guys

Natalie Walker, Brand Manager, The Grounds Guys

Brand Manager, The Grounds Guys

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