Marketing Update: Brand Manager Message and Local Marketing Instagram Contest

Exciting new updates to our  website are now live, which now means new, one click options to convert leads, and a new visual way to showcase photos of your work.  This article gives you access to a recording of the 3/4/19 webinar for the full tour of these new features. Plus, learn about a Local Marketing contest for your chance to win $1000 toward advertising.

Brand Manager Message
Natalie Walker, The Grounds Guys Brand Manager

Exciting new updates to our US website went live on February 26, which now means new, one click options to convert leads, and new visual way to showcase photos of your work. The Canadian site will also be getting the same updates and will be finalized after the completion of the US site, with an estimated timeline for the CA changes going live in Q2 2019. See a glimpse of these features in the message below, AND click the button below to get access to the 'full tour' of the new Scorpion Dashboard by viewing the recording of  our March 4 webinar. This is a great overview to see all of the new features and analytics of your online performance.

When you click on the link to watch the recording you will land on this page below. Once you fill your name and email address out, you will immediately be directed to watching the recording! Thank you so much for your interest and learning more about your new Scorpion dashboard!

CLICK HERE to watch the recording. When you do, you'll see the image below:


 screenshot

 

 New Website Features

Mobile Header: A new mobile header feature offers a "Click to Call" and "Request Estimate" buttons at the top of mobile device to increase converting to a lead. 

mobile header

 

 

Instagram Photo Gallery: Want visitors to your website to see images of your gorgeous before and after work? Now they will! With one platform, you will now be able to utilize your GG Local Business Instagram Page to push your before/after photos to Instagram, Facebook, and your new local website... all in one click.  To read more about the Instagram Photo Gallery Capabilities and the contest for your chance to win $1000 toward advertising, be sure to read to Rebecca’s article below, entitled "Mow Pics, Mo’ Money! - Instagram Contest."

More Good News
These updates are being added at no additional cost to the MAP fund, as part of our existing Scorpion website contract. As an accompanying piece, the work being done has brought our Grounds Guys’ websites in compliance with the American Disabilities Act (ADA) standards regarding website accessibility. For more information please reference our ADA notice at this link: https://www.neighborlybrands.com/ada-notice/. 

We hope you'll check out the recording of the March 4 webinar if you missed it, or just want to view it again! It offers more in depth information around these exciting US website updates. If you have questions or need help accessing the recording, feel free to reach out to me for assistance at natalie.walker@nbly.com

Sincerely,

Natalie Walker

Brand Manager
The Grounds Guys, a Neighborly brand
254.745.5037 | natalie.walker@nbly.com
GroundsGuys.com | GetNeighborly.com


Local Marketing Instagram Contest
Rebecca Cantu, The Grounds Guys Local Marketing Specialist

Mow Pics, Mo’ Money! - Instagram Contest

A picture is worth a thousand words! In this case, a picture is worth $1,000 for the winner of the Mow Pics, Mo’ Money contest! The contest starting May 1 and running through June 12, 2019, gives you the opportunity to showcase your best work. The Mow Pics, Mo’ Money contest will highlight the newest capability added to the Grounds Guys website. The new website, launched February 26, includes the ability to instantly post pictures to your local website and Facebook from Instagram.

Instagram is a social media platform designed to share photos from your phone.

Utilizing this new feature will help boost brand awareness, showcase your work, strengthen your search engine optimization (SEO) and allow you to better interact with customers.

 

Instagram article: The Mow Pics, Mo’ Money winner will be the Franchisee with the most quality images posted to their website using Instagram, if there are multiple franchisees with the same number of posts the best image will be chosen by home office. Your marketing and Scorpion team will be monitoring the content of photos submitted to ensure only relevant photos are shared on your websites.

The contest winner will be announced at reunion and will receive $500 of Facebook Advertising for two months, donated by Scorpion. To prepare for the contest, contact Rebecca Cantu, your Local Marketing Specialist, to setup your Instagram account and get all accounts linked. Start taking pictures, remember it’s all about quality (ex: before and after photos).

For more information on taking quality photos CLICK HERE to see a reference document with best practices.

 

Topics: Marketing Update


Natalie Walker, Brand Manager, The Grounds Guys

Natalie Walker, Brand Manager, The Grounds Guys

Brand Manager, The Grounds Guys

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