Marketing Update: Xpressdocs, New Scorpion Support, and More

This month's article is full of important information! Read for updates regarding Xpressdocs, new Scorpion support, a local marketing team update, and more.

Xpressdocs

To provide a positive, efficient and simplified experience for you, we are excited to be rolling out a new and improved marketing materials and printing platform on Monday, September 16, 2019 for both US and CA franchisees! This new platform is powered by Xpressdocs, a fully-integrated system that includes the selection, production and distribution of marketing materials.

 

Watch your inbox this week and next week for more information and training webinars regarding XpressDocs.


New Scorpion Support

Read below for a note from Sam Greer, your new contact for Scorpion Support! 

Sam GreerHello, all! My name is Sam, and I am your new dedicated marketing manager here at Scorpion. My background before Scorpion is in internet marketing, and my background here at Scorpion is with other Neighborly franchises. I'm looking forward to leveraging my expertise to help you reach potential new customers with your services!

I’ll be more than available for your questions, support requests, or to help in any way you may need, so please reach out anytime. Text, call, or email me if you have SEO questions, want to generate more targeted leads through PPC/LSAs, or want to learn how to supplement and maximize the yield from your social media efforts—or for any other reason. My Calendly link is below for if you wanted to lock in time on my calendar to chat; set up a time that is convenient for you and reach back if there are not any slots that work!

Excited to help your business grow,

Sam
https://calendly.com/samgreer
sam.greer@scorpion.co
(661) 702-0101


Local Marketing Update

Rebecca Cantu, the US Local Marketing Specialist for The Grounds Guys, is no longer with Neighborly. We wish her well! The job has been posted and we're actively searching for the right candidate. If you have any local marketing needs or questions, please reach out to Brand Manager Natalie Walker at Natalie.Walker@nbly.com.

As always, if you have any Canadian-related marketing questions, please reach out to Brittany Kruger, Senior Local Marketing Specialist for Canada, at Brittany.Kruger@nbly.com.


SOCi - Social Media Posting Platform

At Reunion, many of you had a chance to attend SOCi and social media workshop to learn more about how social media can be a real game changer in developing that trust and familiarity that customers crave.  In this workshop, we introduced you to SOCi, our social media management platform.  This platform has been utilized at the corporate level to manage the national Facebook page and now, we’re excited to make this tool available to you for your local business!

What is SOCi?
SOCi is the next generation in social media management, and will offer benefits to franchisees like:

  • Allowing you to schedule out content days, weeks, and even months in advance
  • Giving you a central location to access branded templates for a variety of events and local news
  • Managing your Facebook presence by allowing you to engage with followers and respond to customer questions, concerns and reviews
  • Improving your social search engine optimization by maintaining a consistent posting schedule
  • Building a community of repeat customers, while reaching new customers through multiple social media networks, all in one place

Next Steps
We plan to roll out this platform in the next couple of months, so stay tuned for more details. For the roll out to proceed, all Facebook pages must be in Facebook Business Manager. If you have any questions, please reach out to our team.

Training
After you receive your login information, SOCi University will be available for all training. It is a self-paced learning center where you or your team will learn how to manage your primary social media accounts as well as your reputation and reviews on Yelp, Facebook and Google -- all from one platform!


Canada Facebook Update

There are currently two national Facebook pages - one for the United States, and one for Canada. The same content is posted to both pages. This is unusual, as we typically only have one corporate page for the brand. We will be removing the Canada page so we have one page for both the U.S. and Canada.  The Canada page only has 400 likes, and these people will be migrated  to the corporate page, so we will not lose them. This will not affect the local content being pushed regularly to your pages.

The URL for the Grounds Guys Facebook page is: https://www.facebook.com/groundsguys/. Please “like” this page and share the national content to your local Facebook page.


2019 Marketing Calendar

The Grounds Guys’ Marketing Calendar illustrates the national strategies supported by the MAP Fund, while outlining the brand plan. We want you to be in-the-know on all of the efforts being completed on your behalf to promote your business and the brand as a whole in the US and Canada. Click on the image below to view the calendar.

Topics: Marketing Update


Natalie Walker, Brand Manager, The Grounds Guys

Natalie Walker, Brand Manager, The Grounds Guys

Brand Manager, The Grounds Guys

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