Reunion is literally just around the corner, and we are excited to present Neighborly: Local Partnerships for Bigger Impact, a workshop where you’ll hear from a panel of franchisees like you who have made being Neighborly a core driver of success in their markets. Keep reading to meet the franchise panelists and be sure to join us for the Neighborly Workshop at Reunion!
Attend the Neighborly Workshop at Reunion!
Being “a Neighborly company” is more than just a tagline. It is an opportunity to work with other Dwyer Group brands to increase the value you bring to customers. Mark your calendar to join us for the Neighborly: Local Partnerships for Bigger Impact webinar at Reunion.
Session 1: Sunday, September 16
Part of the Lifestyle Enhancement Series
1 p.m. – 1:45 p.m.
Location: Grapevine C
Session 2: Monday, September 17
2:45 p.m. – 3:30 p.m.
Location: Grapevine B
Meet our Reunion Panelists – Neighborly: Local Partnerships for Bigger Impact
Mr. Electric of Huntsville, AL and Mr. Electric of Chattanooga, Tenn.
Years in business: 15
Keith was one of nine Neighborly franchisees who participated in the Huntsville Media Test. Executed during Fall 2017, the campaign enabled the team to pool their resources and compete against a major services provider in the market. Results were staggering with 149 percent return on investment, 54 percent lift in leads, and (according to Keith) a record season that was the “highest ever in Huntsville.”
“With the Media Test, magnets were a huge success for us and were a great resource to give to our customers. They showed all of the services we could provide. By working with other brands in the Neighborly family, we can meet customers’needs before they decide to reach out to other trade companies for home service needs.” – Keith Pinkerton
Mr. Appliance of San Antonio, Texas
Years in business: 12
Paul has co-led a large group of franchisees in the San Antonio market for the past nine years. He helped to engage technicians across Neighborly brands, gaining commitment from owners to provide monetary incentives for successful referrals. Monthly meetings focus on training and business needs to help franchisees get the most of out of their interactions together.
“Building relationships with other Neighborly franchises and finding ways to make cross-brand referrals create an easy way to get additional work and revenue without spending a whole lot of money.” – Paul Berry (pictured left in photo)
The Grounds Guys of Spokane, Wash.
Years in business: seven
Paula has created an impactful meeting template at her monthly Neighborly group meetings. With an emphasis on sharing and learning, she invites other Neighborly franchisees to present an overview of their business to help owners understand each other’s management approach, needs, and how best to work together.
“At the local level, our best form of marketing is referring each other. It’s a give and take. A long-term play. Not all efforts will have a result, but we continue to learn and try new things.” – Paula Smith
Mr. Rooter Plumbing and Mr. Appliance of Memphis, Tenn.
Years in business: 15
Andy started working with other Dwyer Group brands several years ago by cross-promoting advantage plans. Now, he meets with a group of other Neighborly franchisees monthly, with a focus on technician engagement. Getting technicians to talk to each other has been an important part of Andy’s group’s business, since they’re more likely to refer someone they know personally.
“We recently experienced the perfect Neighborly moment, where one brand technician noticed a need another brand could service. After making the referral, that second technician arrived the same day. And then he noticed another need, too. All said, we had three concepts at the customer’s home within 48 hours, proving we could do more together. The customer was very happy we all took care of him.” – Andy Johnson
Window Genie of South Jacksonville, Fla.
Years in business: less than one
Marcus came to Dwyer Group with a background in grocery retail, and a strong history in marketing and customer service. As a new owner, he’s leaned on experienced franchisees in his local market to gain experience for building his business. Recently, Marcus played a major role in executing The Neighborly Project campaign benefiting a military veteran in Jacksonville.
“Sharing knowledge with other Neighborly owners about marketing tactics and personnel management has helped me avoid mistakes and invest my time and money in more efficient ways.” – Marcus Jackson
Mr. Appliance of Littleton, Colo.
Years in business: three
Valerie has made building relationships with other Neighborly franchisees a priority. Recently, she took on the challenge of working with owners in Colorado to create cross-marketing groups. With territories ranging long distances and often overlapping, she’s helped franchisees tackle the challenge of knowing where to plug in to get the most value.
“I’ve focused a lot on building relationships with other owners in my area in order to create a network for referring business to one another. Our partnerships enable us to share best practices across brands.” – Valerie Stewart
Mr. Handyman serving Greater Jacksonville
Years in business: 10
Mike led a team of nine Jacksonville franchisees to execute The Neighborly Project, an initiative benefiting a local military veteran with complimentary services, in June 2018. The campaign kicked off at the Jacksonville Spring Home Show, where the group showed up in force over four days at a co-branded booth. On the job site, owners provided over $20,000 in home improvement services to Robert Hearman, a former US Marine, and his family.
“People call us with many needs. If we can’t help them, we send them to someone who can. Neighborly opens doors to our customers, enabling our family of brands to provide more services that add value. There’s nothing else like it out there.” – Mike McCalley
Take These Steps to Become More Neighborly in Your Market
- Get to know your neighbors Using the Find-a-Neighbor
- Work with other Neighborly franchisees by hosting group meetings, sharing home show booths, or using co-branded materials.
- Make Neighborly part of your daily business.
- Vehicles - Add decals on existing vehicles, or updated wraps for new vehicles, that show you're a Neighborly company.
- Magnets - Use co-branded Neighborly magnets.
- Customer data - Collect accurate addresses, cell phone numbers, and email addresses.