This section contains four operations messages from your GUY operations team: 1) Neighborly Decals Contest, 2) Improving the Labor Shortage, 3) Reunion Agenda and 4) We Want to Hear from You!
Get Neighborly and Get It Right Contest
By Natalie Walker and Dianna Worthington
Starting today, we're running a contest for The Grounds Guys franchisees that will impact your top line and bottom line and could also save on Reunion costs next year. As our brand transitions to the Ambassador Logo (Add “a neighborly company") to all our marketing material, we must include our trucks and trailers in the transition. If you have an old logo on your vehicles, this contest is for you (owners who signed contracts January 1, 2018 or later, are not eligible). Owners who have already made the transition are eligible to enter this contest.
How it works:
Send a photo of your fleet to your Franchise Coach with each truck and each trailer photo visible with correctly approved branding and each vehicle/trailer will represent a single entry in the contest. (Ex: You submit 5 trucks and 5 trailers – potential to have 10 entries if correctly branded photo is submitted to your FC). The contest will run through July 31, 2019 and all entries will be put in a drawing to be held at Reunion. (You do not need to be present to win.)
Prizes:
- 1st place - Reunion 2020 registration (2 people) and hotel (3 nights) paid
- 2nd place – Reunion 2020 registration (2 people) and hotel (2 nights) paid
- 3rd place – Reunion 2020 registration (2 people) paid
- 4th place – Reunion 2020 registration (1 person) paid
Why it works:
By collectively marketing the Neighborly/Neighbourly brand through your truck and trailer mobile billboard, the Neighborly tagline will improve local exposure for brands, create sustained impressions and offer a cost-effective method to market Neighborly in your neighborhoods. We have seen that a multi-brand customer (defined as a customer who has hired 2 or more Neighborly brands) spends 4.5x more than single-brand customers across our system. This allows for us to focus in quality lead generation while creating a connection for customers to recognize us as a part of the Neighborly family. The additional leads will impact your topline and the cost savings on marketing will impact your bottom line.
How you make it happen:
Take a look at The Grounds Guys Decals Flowchart to understand which scenario your trucks and trailers may fall under. This chart will provide you approximate prices and next steps in accomplishing the goal of “Neighborly-izing” your fleet. The decals are available from Traffic Graffics, and you can click here to email Jessica Romano directly to start this short and easy process. Within your email, please include: Year, Make, Model of each Truck and Trailer and pictures of all four sides of each to streamline. You can also call if you prefer, 210-493-3400.
In most cases, add the Neighborly tagline for $20 or less per vehicle.
For more details regarding pricing, see the following Flow Chart.
View our Neighborly Decals FAQ sheet here.
Best Practices and Tools to Help Improve the Labor Shortage
Dianna Worthington
The season is ramping up, leads are flowing and many of you are wondering how you will produce the work with your recruiting pipeline stagnant. The Home Office team put our heads together to compile “recruiting good talent best practices" and hope you will find some "nuggets" to help recruit the talent you need. In this article, you will also find a list of Recruiting and Retention best practices as shared at Leadership Summit, January 2019.
Click here for best practices and tools!
Reunion Is Coming!
Dianna Worthington
We have an exciting lineup of sessions and speakers for this year’s Reunion. If you haven’t registered yet, I encourage you to "get ‘er done" and join us in San Antonio, TX for “Breaking Boundaries, Reunion 2019!" If you've never been to the Riverwalk or seen the Alamo, you are in for a treat! Please click the link below for a sneak preview of our tentative agenda.
We Want to Hear From You! FBR Spring Pulse Survey
Dianna Worthington
This month, around May 21st, the Franchise Business Review Pulse Survey will be emailed to you. We ask for your valuable feedback, twice yearly, in the Spring Pulse Survey and the Fall Survey.
Please take a few moments to take the survey – we want to hear from all of you! Per usual, there will be a specific question asking you about the support you receive from your Franchise Consultant. Much like the Listen 360 Survey your customers receive, your FC will receive a Net Promoter Score based on regional feedback. Your participation not only improves the over all richness of the review, but also allows your FC to obtain a full report from their region. Click here to understand how this NPS grading system works.
Thank you in advance for participating in the Spring Franchise Business Review Pulse survey!
