President's Message: Making a Difference – Being the Difference

Greetings Grounds Guys Franchise Owners,

As we begin 2019, now is the time for focus and alignment in The Grounds Guys system. Focus and alignment will propel us to our next level of brand maturity and ensure growth at every level. Our 2019 focus will begin with operational excellence as a brand, in our shops, at the corporate headquarters, and individually. Aristotle said, “We are what we repeatedly do. Excellence therefore is not an act but a habit.”  

Habits that change an organization locally and nationally begin at the grassroots. As your interim president I’m asking everyone to go back to the basics by refocusing on The Grounds Guys 5 Key Differences.  It’s core to the value we bring our customers. It is how we make a difference in the landscape maintenance space for both our customers and our team members. It’s our blueprint. Let’s start here. I’ve asked all home office team members to commit our The Grounds Guys 5 Key Differences to memory and help every one of our franchise business owners to go back to those. Thanks to The Grounds Guys Of Spokane Valley owner, Kenny Smith, for reminding me about how important they are to us. Nothing will grow customer satisfaction and bring more customers to us faster than a hyper focus on delivering on our promise.

Let’s all ask ourselves if we are delivering this service with every interaction. Are we training to this experience? Can EVERYONE on our team say our 5 Key Differences by memory? Is it our habit? Have we explained why they are so important, so our teams understand why they’re being asking to do their part and understand what part of The Grounds Guys experience they add to? For alignment, I’ve listed below The Grounds Guys 5 Key Differences. Over the next month in every training session you have with your team, in every call with your Franchise Consultant, and in every interaction with our customers let all of us focus here. It will make a difference.

The Grounds Guys 5 Key Differences

  • Clean, branded vehicles

  • Professional, Uniformed Personnel

  • Timely Response Guarantee

  • Safe, Reliable Equipment Maintained Daily

  • Status and Quality Report Delivered Timely

As we come into our growing season now is the time for this hyper focus on what makes us special – our difference in the marketplace.  I look forward to working closer with you as I serve as your interim president. We are deep in the search for your new leader which will likely take a few more months to ensure we find the right leader to take The Grounds Guys to the next level. You are a remarkable group who can and will change the face of landscape maintenance.  Here’s to focus and growth!

All the best,

Mary Kennedy Thompson

Interim President

The Grounds Guys

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