Seasonal Marketing Calendar and BrandBuilder Updates

by Natalie Koster on November 2, 2017

 This month's marketing update includes an introductory video and links to access The Grounds Guys' seasonal promotion calendar! This resource will help you plan your 2018 local marketing efforts by promoting timely topics and services! BrandBuilder also has several options for marketing creative, including a full suite of Neighborly/Neighbourly items to round out your plan!

Seasonal Promotion Calendar

The Seasonal Promotion Calendar was created for you to use in your marketing planning. It is a helpful tool that can assist in outlining your campaign strategies and marketing budget for the year. With 2018 right around the corner, we thought it would be a great reminder to create a video for you to understand how this tool can be useful to you for the coming year.

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Click the image or this link to view the Seasonal Promotion Calendar video, which was recorded by

Vice President of Brand Marketing Brandi Kloostra. 

This calendar can be found on FranConnect under “Library Documents.” If you need assistance, please contact Christy Voss at Christy.Voss@dwyergroup.com.

  1. Identify your Marketing Zone.
  2. Create your budget and campaign strategies for the year utilizing the Seasonal Promotion Calendar.
  3. Log into BrandBuilder, and download the appropriate campaigns and send to print.
  4. Reference this calendar throughout the year to stay on track.

If you have marketing questions, contact the team at marketing@groundsguys.com

BrandBuilder Highlight:  New Neighborly & Reunion RecapDG-GUY-NeighborlyTag-0117-05.jpg

The BrandBuilder team was excited to talk with many The Grounds Guys' franchise owners at this year's Reunion! We hope you were able to learn a little bit about what we have going on and how we can help in the future.

Curious to see the new Neighborly TV Spot? The U.S. and Canadian TV spots are now available on BrandBuilder! Have questions about other Neighborly pieces? Let us know! With nearly 200 DG-GUY-NeighbourlyTag-CA-0217.jpgNeighborly-branded materials on BrandBuilder, we are here to be your go-to stop to find Neighborly logos, updated business cards, stationery, and more.

To locate all Neighborly materials, simply follow the instructions listed below:

  1. Login to FranConnect
  2. Click on the BrandBuilder icon
  3. On the BrandBuilder site, click Search Materials
  4. Within the Keyword Search bar, type in “Neighborly” or “Neighbourly”

If you need any assistance navigating the new updates, our team is here to help – simply call (855) 378-9120 or send an email at DwyerSupport@brandmuscle.com.

Topics: Marketing BrandBuilder Neighborly Local Marketing


Natalie Koster

Natalie Koster

Brand Manager, The Grounds Guys

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