Be sure to watch these informative Neighborly United Marketing Super Session recordings.
Below you will find the recordings for the Marketing Super Sessions. The presentations provide practical marketing takeaways for all Neighborly brands. Hosted by leading Neighborly marketing teams, these super sessions provide real-time, actionable tactics you can immediately apply to your local business.
Click the yellow headings below to view each Super Session.
Watch "How to Use PR and Crisis Management"
By definition, PR is the deliberate release and spread of information between you and the public. When good, PR is one of the best ways to cultivate a credible reputation, attract new customers, earn the public’s trust, and grow a strong customer base, all at no cost. On the flip side, PR can hurt. It has the power to damage reputations, erase trust, and hinder efforts to grow your business. This Marketing Super Session, presented by the Neighborly Communications & PR team, will provide you with best practices and proven techniques you can use to navigate through the highs and lows of PR.
Watch "Introducing the New Local Email Program"
Introducing the new Neighborly Local Email program for Franchise Owners. Topics will include how to sign up for the program, program costs, supporting documentation and a demonstration of the Launchpad application, which enables franchise owners to email their own customers.
Watch "Boost Your Local Marketing with Pay-Per-Click"
A panel of digital marketing industry experts discuss why PPC is a critical part of your marketing mix and share their best tips on driving great results from your PPC campaigns.
Watch "How to Engage Your Customers with Social Media"
With over 70% of consumers using social media to make purchase decisions, building a strong social media presence is a key component of local marketing. Learn top tips from a panel of social media experts on how to engage your local social media audience, generate comments and reviews, and make a positive impression on prospective customers.